About Us / Company

In Hong Kong since 1975, we are the subsidiary of WIV Wein International AG, a German based international wine group owned mainly by Pieroth, a renowned German family with 340 years of wine growing tradition.

Being one of the pioneers in the local wine industry, we are now certainly one of the biggest wine merchants in Hong Kong, with thousands of loyal customers well served by our team of more than 20 highly experienced wine consultants.

And now, we welcome you to become one of our totally satisfied customers!

(Check & "Like" Pieroth HK on Facebook www.facebook.com/pierothhongkong now!!!)

340 Years of Family Tradition

The first documentary evidence of viticulture in the Pieroth family was in 1675, and we haven't stopped making wine since. In fact, we still make wine from our estate in Burg Layen, Germany, where we have been based since the very beginning to this very day.

The House of Ferdinand Pieroth has always been synonymous with German viticulture, strong family tradition and quality of life. Excellent customer service and expertise acquired over many years have made us the undisputed market leaders in direct wine sales all over the world.

With an extensive range from all around the world, we are regarded as a reliable authority on international wines. We have a selection to share with you from our vineyards all over the world as well as our local Germany quality wines from the Nahe region.

We have always maintained our family values and use this to maintain close personal relationships with long term customers and suppliers. Some of who have been with us for decades.

60 years of Home Wine Tastings

In 1953, we introduced the innovative practice of personal home wine-tastings. Our aim continues to be to share this passion with you and to show how wine can be enjoyed without being intimidating. We love what we do and we are passionate about helping you find the perfect wines. This passion has helped us become the undisputed world leader in Home Wine Tastings.

Why not convince yourself of the excellent quality by making an appointment to arrange a personal Wine Tasting?

Home Wine Tasting

The Personal Customer Experience

Back in 1953 Elmar Pieroth, along with his brother Kuno, introduced the "Personal Wine Tasting in the customer's home". He makes this the ideal opportunity for presenting an individual wine range, and offering superb customer service, the central point of a new subsidiary.

The quality of both the wines and the customer support is so popular that this key date marked the start of the growth of the House of Pieroth to its present size.

Pieroth Blue - 25 million sold!

In 1976 an old glass tradition was rediscoveredin the House of Pieroth. Many centuries ago, the glass produced in the Nahe region was often blue or blue-green in colour. This was caused by the cobalt in the sand which was locally mined and excavated for glass production.

The House of Pieroth retrieved the idea and created a royal blue wine bottle which took the wine world by storm as “Pieroth Blue“.

By 2001, 25 years after bringing the Pieroth Blue back, we had sold 25 million bottles; enough to cover the distance from Lisbon to Moscow!

A Family Business

Despite our success over the years, one thing has always been at the heart of everything we do - and that's family. 340 years ago the Pieroth family began making wine, and they are still doing exactly that today.

Dr. Johannes Pieroth is the head of the Pieroth family business, while Katharina Pieroth is our head winemaker in Burg Layen. Being a family business means we care about everything we do: our wines, our customers and our legacy.